redefining charity shopping.

Unethical London

In support of:

solace women's aid

a concept store + community.

we support charities by giving a second life to unsold items from sustainable designers

Fashion. with purpose.

Every piece you buy helps fund causes that matter—whether it’s social justice, environmental conservation, or local community projects. We carefully select brands and charities that create tangible change, ensuring that our contributions go beyond numbers and make a real difference.

Learn more

Every year, billions of garments go unsold, piling up in warehouses or heading straight to landfills. The global value of these items? A staggering $288 billion.

Brands are under increasing pressure to handle excess inventory responsibly—but options are limited.

That’s where we come in. unethical transforms overstock into opportunity. We partner with brands that uphold sustainable values, offering their unsold pieces in a way that benefits both people and the planet.

Through our concept store and events, we curate these collections, sell them at accessible prices, and donate a share of the proceeds to charity.

For brands, it’s a smarter way to deal with overstock.

For customers, it’s a chance to shop consciously.

For charities, it’s direct support for the causes that need it most.

Frequently asked questions

Why are we called unethical?

We believe doing what is right should be easy, not something you feel you have to sacrifice something for (which might sound a bit wrong, or unethical). We want to create a win-win situation, where everyone feels they have gained something while doing good.

How does unethical work?

We buy unsold items from designers, re-sell them and donate a percentage to charity. Just one rule, we never take more than we give.

You get unique, curated pieces at sale prices that support charitable cuases, while the brands get a second life opportunity for their unsold stock.

How do we choose the brands we work with?

We partner with local designers who are redefining fashion—sustainable, thoughtful, and built to last.

Our designers entrust us with their end-of-line collections and excess inventory, giving these pieces the second chance they deserve. By working with brands that prioritise ethical sourcing, responsible production, and transparency, we make sure every purchase is a step toward a more circular industry.

Wear something unique. Support independent craftsmanship. Feel good about your choices.

Reinventing charity shopping